R.A.D® UFO Launch
Art Direction and Graphic Design for the launch of R.A.D® Running and their first running-specific super trainer, the UFO.
Planning + art direction for two shoots, across London and LA. I was directing on the day for the London shoot, from which the shots were then used to replicate a similar story in LA. Everything was focussed on detailing the function of the trainer, which is refelcted in it’s tagline - ‘Build Speed Across Distance’. I also designed the graphic language used throughout the still and directed the edit for video outputs.
Planning + art direction for two shoots, across London and LA. I was directing on the day for the London shoot, from which the shots were then used to replicate a similar story in LA. Everything was focussed on detailing the function of the trainer, which is refelcted in it’s tagline - ‘Build Speed Across Distance’. I also designed the graphic language used throughout the still and directed the edit for video outputs.
Art Direction, Graphic Design
2025, Fluoro
Photographers - London: Andy Donohue - @andydonohoephoto, LA: Eric Castanos @eric_castanos