Crocs - Share The Joy - Ramadan 23 Capsule Campaign
To celebrate their Ramadan 23 capsule collection, Crocs wanted a campaign that faithfully represented not only the celebration of Eid marking the end of Ramadan, but also the aspects of community and reflection.
Working with Muslim Sisterhood in order to faithfully represent the celebration, the art direction was contemporary and colourful, set against a backdrop of gold and a family setting, synonymous with the celebration of Ramadan. Alongside art direction for the campaign I also created and implemented a design system for global markets to follow.
Working with Muslim Sisterhood in order to faithfully represent the celebration, the art direction was contemporary and colourful, set against a backdrop of gold and a family setting, synonymous with the celebration of Ramadan. Alongside art direction for the campaign I also created and implemented a design system for global markets to follow.
Concept, Lead Art Direction, Graphic Design
2022, Stereo Creative
Talent - @annikapika_ @rabouuubaa @ayaanjozz
Photographer - Jameela Elfaki @jameelaelfaki, Film Director - India Rose Harris @indiaroseharris, DOP - Tasha Duursma @tasha_duursma, Gaffer - Marina Lewin @marinalewinr, Consultancy & Casting - Muslim Sisterhood @muslimsisterhood, Set design - Amy Addison @amybethaddison, Styling - Sophia Abbassy @feensface, Hair & MUA - Hair by Amira @hairbyamira, Laila Zakaria @laicreates, Cernen Yilmaz Dogan @cerenyilmazdogan