Converse - Make It You - HO23 Campaign
For their Holiday 23 campaign Converse wanted a high energy concept that appealed to multiple audiences whilst promoting their seasonal range, featuring new models and classics. They also wanted to blend together the three ‘worlds’ of Digital, Fashion and Live.
As part of a creative team of four I helped, conceptualise, plan and execute the campaign. The campaign, titled ‘Make It You’, launched across all key European markets during the F/W season, and also featured projections on iconic landmarks in London and Paris.
Creative Team: Fa Watkins, Tamati Turnbull Akurangi, Cristina Corredor
As part of a creative team of four I helped, conceptualise, plan and execute the campaign. The campaign, titled ‘Make It You’, launched across all key European markets during the F/W season, and also featured projections on iconic landmarks in London and Paris.
Creative Team: Fa Watkins, Tamati Turnbull Akurangi, Cristina Corredor
Concept, Art Direction, Graphic Design
2023, Stereo Creative
Brand Creative Director - Danicha Leliveld @danichaleliveld, Director - Ben Cole @benxcole, DOP - Jack Exton @jack_exton_, Photographer - Jérémy Silva Cardoso @jeremysilvacardoso, Photographer’s Assistant - Marek Dague @marekdague, Art Director - Furmaan Ahmed @furmaan.ahme, Art Assistant - Isabella Furness @isabellafurnessart, Art Assistant - Samuel Wakefield @samwakefield1, Stylist - Lola Chatterton @lola_chatterton, Styling Assistant - Florence Thompson @flothompson_, Styling Assistant - Elena Vivian, MUA - Georgia Olive @georgiaolive, Makeup Assistant - Carly Roberts @carlyroberts_, Hair Stylist - Louis Souvestre @louissouvestre, Hair Assistant - Gaia Maua @gaia_maua, Baby Queen MUA - Francesca Brazzo @francescabrazzo, Baby Queen Hair - Reiss Alexander @reissalexander, Choreographer - Malik Nashad Sharpe @marikiscrycrycry, Focus Puller - Toby Mckay @tobyjmckay, Gaffer - Greg Probert, Spark - James Leech @jameswlytton, Spark - Matt Simmons @matt_jrs, Spark - Dan Burns, Desk Op - Ed Riley, Rigger - Paul King, Rigger - Francis King, Brand Creative Producer - Emma Dwyer @emma_j_dwyer, Brand Management Lead - Andie Celleri @andiecolorado, Brand Designer - Rosemary Pitts @rosemary_pitts, Production Company @antonialouiseproductions, Executive Producer - Cathy Olmedillas @cathyolmedillas, Producer - Lara Clift @laraclift, 1st AD - Laura Prast @lauraprast_film, 2nd AD - Pedro Rilho @rilhopedro, PA - Charlie Doherty @_cjdoherty, Runner - Brogan Cowie-Ferron @brogancowieferron, Steadicam - Josh Brooks @steadibrooks, 2nd AC - Jason Beharie-Francois @jaysonroy
Post Production: Editor - Charles Gamble @c__gamble, Editing Company - OkayStudio @okaystudio, Colourist - Andu Chu @andikdc, Post Production - Electric Theatre Collective @etc.colour, Music Track - Neana @ttneana, Sound Design & Mix - 19sound @19sound